Author Vinisha Panwar - I start involving myself in designing marketing strategies and advertising campaigns in my mind from the beginning itself.

By Aryeman#AryemanSaysSo#LondonGoodTimes

A brief about Author Vinisha Panwar

Vinisha is a writer in progress. She is an HR professional who believes that each person has his/her own story and only after reading these stories, people can become aware of the fact that most of the stories face similar trends in life. People are not all alone.  They can see their life scenario’s getting repeated in this world and can get inspired.
Having grown up in a small city of Haryana, she had big dreams on her shoulders. She studied MBA at Goa Institute of Management before taking up a HR job in a corporate firm. Words are like moments for her which make her feel alive. She is a poet at her heart. Apart from reading and writing, she loves to take a deep water swim. 
"A Deceitful Evening" is her debut e-book based on a fictional short story.

How long did it take to get your first novel / book published?
I have opted the route of self-publishing through Kindle. It took me three months to create a finally edited version of the story and publish it. Editing took most of the time, while publishing took only a week. (KDP-Kindle Direct Publishing is great support for new authors, very easy to understand).

What mistakes did you make with the publishing of your first book which you try not to repeat?
Mistakes weren't much since I received a better response than expected, especially in India which was a major market for my first e-book. But one main mistake in terms of Indian market was this - 'Understand your audience better (an ideal readers group for your book), else you will end up chasing the wrong segment of readers. I took my own sweet time to understand the real segment of readers who could be interested in my e-book'.

One mistake (in terms of global market approach) was that I should have connected better with international writers and writer's networks to understand the writing scenario at an international level in a much clearer version. I am trying to expand my network now.

Can you focus on working on two books or stories at the same time?
I find it tough actually. I am unable to do the same as mostly I found myself influenced by one idea more as compared to other ideas. But I do believe that if you are equally convinced about two ideas and you find a compulsive need to write stories based on the two ideas at the same time, you should be able to do that.
Is there a modus operandi you follow and formulate before you actually start writing your next book?
Mostly when I start writing, I start involving myself in designing marketing strategies and advertising campaigns in my mind from the beginning itself. For example, if I write a quote inside the book, I will know if the same has to be used in a marketing campaign or not. So, I start working towards strategies from the beginning. This has helped me in the first e-book launch. Apart from social media connect and writer community connect, I also indulge myself in thinking the entire process of story writing again and again to avoid any possible mistakes. 

Till my first draft is finalised, I don't discuss the story with anyone. Once it's finalised, I do take feedback from my trusted sources before taking it further for publishing. And of course, the process of editing takes its own sweet time and we should learn to invest in the same diligently.

Does the writer’s block actually exist? Any tips you would give to come out of it.
Yes, it exists in a different mode with me. For me, it exists for self-promotion of a writer's work but I think it should exist for discussing the work. People should be able to see, discuss and take feedback freely as well as seriously. It has become more sort of a business rather than an independent critique medium.

What was the book that most influenced your life, and why?
"The Fountainhead" by Ayn Rand. I couldn't keep it down for a single second. It made me believe that words can influence a mind in a brilliant manner. It made me a passionate reader. I love the way author "Ayn Rand" introduced her characters and admired the way she let you live through her words. "The Fountainhead" was my first introduction towards Ayn Rand's work and I couldn't get it out of my head for years. That's why reading inspired me. Words can influence you so deeply to change your thought process and make you a different version altogether.

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How often do you read other novels? Who are your favourite authors?
One book per month is a must for my soul but sometimes, I can read more (it also depends on my writing schedule). Ayn Rand, Salman Rushdie, Paul Coelho, Charles Dickens, George Eliot, Arundhati Roy and many more.

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