Author Abhishek Datta - Negotiation techniques are like electric saw blades. If you know how to use it, you do not need force.

By Aryeman

Author: Abhishek Datta
Book: Influence Negotiate Win: The Only Negotiation Book You Will Ever Need When Negotiating For Success
City: Kolkata
Country: India

Synopsis of the book:
This super sharp practical book on negotiation shares the secret techniques used by seasoned negotiators that are quick to implement and easy to use. Together with step-by-step processes, the book covers 100+ cases of real life examples over a gamut of professional and business scenarios giving laser-focused insights into what works and what doesn’t.


How long did it take to get your first novel / book published?

The negotiation book “Influence Negotiate Win” has been in research for more than 15 years. The idea of negotiation is very interesting and has always impressed me. Over more than a decade and a half, I have been part of thousands of negotiations either in personal or professional spheres. 

This book is a culmination of my journey so far, dealing with individuals across business and life in general. With the skills that I have learned, I found that these are easy to implement once we know the what and the how – what techniques to use and how to implement those techniques. This negotiation book was written and published over a period of 1 year, but the research that was preceded it went on for more than a decade.

What mistakes did you make with the publishing of your first book which you try not to repeat?

I made a lot of mistakes like editing, designing, formatting, cover designs, searching for a publishing house, applying for ISBN and marketing. While the subject matter of this book on negotiation is well researched and thorough with case studies and examples, the other peripheral activities took a lot of time. 

Most mistakes centred around how to publish, where to publish and how to promote. We made repeated designs to conform to the latest standards of publishing, making designs compatible with the publishing guidelines and creating effective marketing campaigns.

Read this before you go ahead and publish your book.

Can you focus on working on two books or stories at the same time?

I usually research on two or more books at any time. My last two books were in research in parallel for many years. These require doing experiments, evaluating the results, doing A/B testing to find out what works and what not. Focusing on two books helps to have an optimal mix of ideas and time utilization and also creates continuous excitement across different genres. The two books that I was working on are “Influence Negotiate Win” and “Achievers’ Playbook”.

“Influence Negotiate Win” is on negotiations, both in personal and professional scenarios. This negotiation book deals with how to make life easier for people using negotiation tools. The Achievers’ Playbook is an ultra-modern time-management journal which helps people to get the best out of their life every day using practical techniques.

Is there a modus operandi you follow and formulate before you actually start writing your next book?

Yes, I have a way of working before writing a book. I first look at what impacts people the most. During my career, I found that many people lack basic negotiation skills. Negotiation gives a huge return on investment – and money is just a part of it. It is also about time and energy invested in negotiation. My goal was to make negotiation easy and quick. What are the key things that impact negotiation and how can everyone benefit from them?

So, with this in mind, I set out with a lot of research and experiment. I set myself up in various scenarios, observed people how they negotiate, what worked and what failed. Then, I write down everything in a journal and break down each scenario into individual components. Each component is then analysed and we try to find out what made this a success or a failure. If it succeeds, then I apply this technique to another few scenarios and check if it works again. If it fails, I see why it failed and what can be tweaked.

When you go through the book, you will see that it contains more than 100 examples of negotiation which are just a portion of the number of experiments that we conducted during the research phase.

A must read if you want to improve your writing style.

Does the writer’s block actually exist? Any tips you would give to come out of it.

Writer’s block actually is just a mind-set. To get over it, I set a daily limit for writing. And I ensure that I finish that before the day is over. Someday, I do more than the daily limit and then use that time saved to do more research. What happens is that when there is a time pressure, the writer’s block vanishes. But the moment there is no deadline, our mind becomes lazier and procrastinates. The only tip I have is to maintain a daily word count and ensure that you meet the target continuously.

What was the book that most influenced your life, and why?

Tony Robbins’ Awaken the Giant Within is a great book that I read and helps to remove a lot of mind-set blocks. It keeps that energy going and helps to understand how each step taken towards the goal reinforces our commitment and hence gives a big boost to make the goal a reality. It is simple, easy to understand and very effective.

How often do you read other novels? Who are your favourite authors?

I read a lot of non-fiction books. Almost 45 to 50 books a year. My favourite authors include Brian Tracy, Tony Robbins, Dale Carnegie, Zig Ziglar, Ben Horowitz and many more.